Samantha has been a recognized leader in Digital Marketing since 2006 when she started working for Columbus Networks, a company which ran a network of online job posting websites for school districts across North America. At age 18 she was sent to Austin Texas to open up their satellite office and hire and train the sales staff.
In 2008 Samantha accepted a position with the Okanagan’s largest and leading Real Estate magazine, Homes & Land Magazine and was highly successful in expanding their single publication into a network of publications as she opened up new territories in B.C.
While on maternity leave from her position, she wrote a business plan for her own magazine which she was awarded funding for and which she launched in Kelowna in 2011. Within 6 months ‘The Kelowna Shopping Guide,’ was the largest direct mail magazine in the valley and in 2013 she successfully franchised the publication and sold her first franchise.
Later that year she launched into Digital Marketing. She acquired a digital out of home advertising network and successfully grew that business. During this venture she fell in love again, and now with website design and digital marketing, and has been highly impactful in this industry ever since. Since 2014 she has developed high converting websites, social media campaigns, proprietary SEO and content marketing strategies. She continues to provide this menu of services to her highly valued clients.
Samantha has also been involved in Angel Investing since 2012 as she was the General Manager for the Kelowna Chapter of Valhalla Angels (https://valhallaangels.com/) and was also VA’s National Marketing Director for several years. She brought onboard several new brands and products and specializes in go to market strategies.
Due to her diverse background in start-ups and marketing, she is deeply passionate about supporting her client businesses through their various growth phases, ensuring that their digital infostructure is appropriate for their stage of growth, and long term goals.
As a Full Spectrum Leadership Counsel Team in Residence member, Samantha guides the enterprise, and many of its clients safely and successfully through the plethora of issues that being “online” brings up.